Connected TV Upfronts
Ticket Types
Event Overview
A newcomer for 2023, Connected TV Upfronts brought together DAZN, Formula 1, NBCUniversal, Rakuten Advertising and Vevo 深入研究优质内容和定点目标之间的屏幕化学反应, 推出他们dsn彩乐园网址的广告产品, 并激励你跳出思维定式.
Read key takeouts from CTV Upfronts here
Agenda
Delegate arrival
Sessions start
DAZN:如何取悦热情的体育观众,以及品牌在其中扮演的角色
与体育界的名人——Matchroom的负责人埃迪·赫恩和前女狮子莉安·桑德森——在炉边聊天,我们努力了解电视观众是如何改变的,以及创新是如何让新一代娱乐的. 我们着眼于消费体育内容的方式正在发生变化, 粉丝的不同习惯以及品牌以有意义和相关的方式注入信息的方式.
nbc环球:通过全球合作,释放当地粉丝的力量
在康卡斯特nbc环球,我们把平凡变成不平凡. With a century-long legacy in entertainment, news, sports, and iconic films, 我们理解当人们与他们喜欢的内容互动时所发生的神奇, and the brand-boosting power of fandoms. 在我们日益相互联系的世界中,多屏幕观看正在增加, 我们设想了一个规模化优质视频的未来. Join us to learn how, alongside FreeWheel and top-tier publishers, 我们正在为营销人员创建第一个统一的视频生态系统, 在全球范围内为本地歌迷提供无与伦比的访问.
Formula 1: No Ordinary Sport
Since the first race in 1950, Formula 1 has evolved constantly, innovated relentlessly, and grown continually. Now with 23 races, in 22 counties across 4 continents, f1的使命是为世界各地的车迷提供世界上最伟大的体育和娱乐奇观. 加入我们,了解独特的全球内容制作,为我们的粉丝提供服务,并为我们的优质数字媒体提供动力, both here in the UK and beyond.
Break
Rakuten广告:广告的新前沿:在英国连接电视市场中导航品牌安全
加入我们,深入了解英国快速发展的CTV广告世界. 这次发人深省的演讲将讨论一些关键问题, 剖析英国品牌安全的格局,揭示成功驾驭这一动态生态系统所需的基本变化.
Vevo: The Home of Music Television
As the home of music television, Vevo is at the center of culture, 将艺术家的故事与全球50多个市场的观众联系起来. 虽然音乐无处不在,但它只能在Vevo上看到. 听到我们如何提供品牌无与伦比的直接连接到艺术家,因为我们继续把Vevo进入每个CTV家庭. 不要错过新产品发布、内容和节目发布以及现场艺术家表演.
Networking, drinks & canapes
Close
Speakers so far...
Chris Wright
Head of Sales, UK and International, VevoChris Wright
Head of Sales, UK and International, VevoJames Cornish
Senior Vice President, International Sales & Partnerships, VevoJames Cornish
Senior Vice President, International Sales & Partnerships, VevoEddie Hearn
Matchroom ChiefEddie Hearn
Matchroom ChiefAde Oladpio
DAZN Boxing & football presenterAde Oladpio
DAZN Boxing & football presenterRachael Philpot
Business Director UK & International, VevoRachael Philpot
Business Director UK & International, VevoLisa Spencer-Hayes
Head of Digital Advertising & Content Partnerships, Formula 1Lisa Spencer-Hayes
Head of Digital Advertising & Content Partnerships, Formula 1Maggy Chan
MD & EVP Global Advertising & Partnerships, NBCUniversalMaggy Chan
MD & EVP Global Advertising & Partnerships, NBCUniversalThomas Bremond
VP and GM, International, FreeWheelThomas Bremond
VP and GM, International, FreeWheelDavid Fletcher
宏盟传媒首席商务和财务官David Fletcher
宏盟传媒首席商务和财务官Karin Seymour
Director of Client and Marketing, Sky MediaKarin Seymour
Director of Client and Marketing, Sky MediaDory Tse
乐天广告高级客户发展经理Dory Tse
乐天广告高级客户发展经理Chris Edwards
Director, Media, aRakuten AdvertisingChris Edwards
Director, Media, aRakuten AdvertisingSteph Miller
Commercial Director EMEA, PublicaSteph Miller
Commercial Director EMEA, PublicaThomas Stimpfig
Head of Video, PHD UKThomas Stimpfig
Head of Video, PHD UKJames Chandler
CMO, IAB UKJames Chandler
CMO, IAB UK
Our biggest Upfronts ever
四周的活动充满了新鲜的想法和来自亚马逊广告的超级扬声器, BBC Studios, Snap Inc. and YouTube. 你将是第一批听到全新广告产品和发布的人,这些产品和发布来自数字创新的最前沿.
Alongside Podcast and Gaming Upfronts, 今年我们还推出了互联电视和零售媒体. 来自这些快速增长渠道的20多家最令人兴奋的公司将让你接近他们为广告商提供的机会,以及如何充分利用这些机会.
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